Regional Embeddedness Segment Across Fifteen Countries

Autoren:Januszewska, Renata (Barry Callebaut Belgium nv); Mettepenningen, Evy (Ghent University ); Majchrzak, Dorota; Williams, Hannah (Curtin University); Mazur, Jagoda (ACCE International); Reichl, Pascale (AgroParisTech - Institut des sciences et industries du vivant et de l'environnement); Regourd, Anne (AgroParisTech - Institut des sciences et industries du vivant et de l'environnement); Jukna, Vigilijus (Lithuanian University of Health Sciences); Tagarino, Darlyn (Benguet State University); Konopacka, Dorota (Research Institute of Horticulture); Kaczmarek, U (Research Institute of Horticulture); Jaworska, Danuta (Warsaw University of Life Sciences (SGGW)); Wojital, S (Warsaw University of Life Sciences (SGGW)); Sabau, Marius (University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca); Cofari, A. (University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca); Tomic, Nikola (University of Belgrade); Kinnear, M (University of Pretoria); De Kock, H L (University of Pretoria); Chaya, Carolina (Technical University of Madrid); Fernandez-Ruiz, V (Universidad Complutense De Madrid); Brugger, Christine (Agroscope); Peyer, Lorenzo (Agroscope); Aldregde, L T (McCormick Corporation); Valenzuela-Estrada, Mario (Universidad de Tarapacá)
Abstrakt:While segmenting consumers, it is beneficial to understand how emotions and sensory perceptions relate to consumers’ food behavior. In this research, a new measure called the “local embeddedness” (EMB) scale was used to measure the emotional bond with the region among 1,714 respondents from 15 countries. There were two aims of the study: firstly, to examine the effectiveness of the EMB scale in segmenting respondents, and secondly, to profile the EMB segments in terms of socio-demographic variables. Results show that EMB segments consisted of three groups of respondents: 1) strong local supporters, 2) confused disbelievers, and 3) limited knowledge about product origin/trust industry segment.
Sprache:Englisch
Anzahl der Seiten:14
Publikationsdatum:2013
Journaltitel:Journal of Culinary Science & Technology
Volume:11
Nummer:4
Seiten:322-335
Peer reviewed:true
Links:
Digital Object Identifier (DOI):http://dx.doi.org/10.1080/15428052.2013.798603
Datei:https://ucris.univie.ac.at/portal/files/21204696/2013_Regional_Embeddedness_Segments_Across_Fifteen_Countries.pdf
Publikationstyp:Artikel
Portal:https://ucris.univie.ac.at/portal/en/publications/regional-embeddedness-segment-across-fifteen-countries(8ba0dc23-9a76-44ed-80c5-55efc557aff0).html