Regional Embeddedness Segment Across Fifteen Countries

Autor(en)
Renata Januszewska, Evy Mettepenningen, Dorota Majchrzak, Hannah Williams, Jagoda Mazur, Pascale Reichl, Anne Regourd, Vigilijus Jukna, Darlyn Tagarino, Dorota Konopacka, U Kaczmarek, Danuta Jaworska, S Wojital, Marius Sabau, A. Cofari, Nikola Tomic, M Kinnear, H L De Kock, Carolina Chaya, V Fernandez-Ruiz, Christine Brugger, Lorenzo Peyer , L T Aldregde, Mario Valenzuela-Estrada
Abstrakt

While segmenting consumers, it is beneficial to understand how emotions and sensory perceptions relate to consumers’ food behavior. In this research, a new measure called the “local embeddedness” (EMB) scale was used to measure the emotional bond with the region among 1,714 respondents from 15 countries. There were two aims of the study: firstly, to examine the effectiveness of the EMB scale in segmenting respondents, and secondly, to profile the EMB segments in terms of socio-demographic variables. Results show that EMB segments consisted of three groups of respondents: 1) strong local supporters, 2) confused disbelievers, and 3) limited knowledge about product origin/trust industry segment.

Organisation(en)
Department für Ernährungswissenschaften
Externe Organisation(en)
Barry Callebaut Belgium nv, AgroParisTech - Institut des sciences et industries du vivant et de l'environnement, Lithuanian University of Health Sciences, Benguet State University, Research Institute of Horticulture, Warsaw University of Life Sciences (SGGW), University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca, University of Belgrade, University of Pretoria, Universidad Politécnica de Madrid, Universidad Complutense De Madrid, Agroscope, McCormick Corporation, Universidad de Tarapacá, Ghent University , Curtin University, ACCE International
Journal
Journal of Culinary Science & Technology
Band
11
Seiten
322-335
Anzahl der Seiten
14
ISSN
1542-8052
DOI
https://doi.org/10.1080/15428052.2013.798603
Publikationsdatum
11-2013
Peer-reviewed
Ja
ÖFOS 2012
303009 Ernährungswissenschaften
Schlagwörter
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/regional-embeddedness-segment-across-fifteen-countries(8ba0dc23-9a76-44ed-80c5-55efc557aff0).html