Regional Embeddedness Segment Across Fifteen Countries

Autor(en)

Renata Januszewska, Evy Mettepenningen, Dorota Majchrzak, Hannah Williams, Jagoda Mazur, Pascale Reichl, Anne Regourd, Vigilijus Jukna, Darlyn Tagarino, Dorota Konopacka, U Kaczmarek, Danuta Jaworska, S Wojital, Marius Sabau, A. Cofari, Nikola Tomic, M Kinnear, H L De Kock, Carolina Chaya, V Fernandez-Ruiz, Christine Brugger, Lorenzo Peyer , L T Aldregde, Mario Valenzuela-Estrada

Abstrakt

While segmenting consumers, it is beneficial to understand how emotions and sensory perceptions relate to consumers’ food behavior. In this research, a new measure called the “local embeddedness” (EMB) scale was used to measure the emotional bond with the region among 1,714 respondents from 15 countries. There were two aims of the study: firstly, to examine the effectiveness of the EMB scale in segmenting respondents, and secondly, to profile the EMB segments in terms of socio-demographic variables. Results show that EMB segments consisted of three groups of respondents: 1) strong local supporters, 2) confused disbelievers, and 3) limited knowledge about product origin/trust industry segment.

Organisation(en)

Department für Ernährungswissenschaften

Externe Organisation(en)

Barry Callebaut Belgium, AgroParis Tech, Lithuanian University of Health Sciences, Benguet State University, Research Institute of Horticulture, Warsaw University of Life Sciences (SGGW), University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca, University of Belgrade, University of Pretoria, Universidad Politécnica de Madrid, Universidad Complutense De Madrid, Agroscope, McCormick Corporation, Universidad de Tarapacá, Ghent University , Curtin University, ACCE International

Journal

Journal of Culinary Science & Technology

Band

11

Seiten

322-335

Anzahl der Seiten

14

ISSN

1542-8052

DOI

https://doi.org/10.1080/15428052.2013.798603

Publikationsdatum

11-2013

Peer-reviewed

Ja

ÖFOS 2012

303009 Ernährungswissenschaften

Schlagwörter

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/regional-embeddedness-segment-across-fifteen-countries(8ba0dc23-9a76-44ed-80c5-55efc557aff0).html